Ruger is now in the Stun Gun Business

So, here’s what we now know about the Ruger Stun Guns.  All that Ruger Flashlight Stun GunRuger did was license the use of their name to PS Products, allowing PS Products to put the Ruger name on the exact same stun guns that are also ZAP Stun Guns.

So, the really great flashlight stun gun that ZAP has had for years, is also now available under the Ruger name…..it just costs more.  Now, to be fair, while the Ruger unit is the exact same unit that has been around, PSP will be putting out a new ZAP Flashlight Stun Gun very soon.  And, it will not be branded as Ruger.  Kinda confusing I know.

The ZAPSticks, both 650 and 800 models, will now also be available as Ruger, again, just more expensive.  So, I have to say, I don’t really care fo this type of approach.  I mean, if you want to get into a market, bring something new to the market or buy one of the previous players.  But, don’t just add your name to something and jack up the price.

Sorry, but I think these will fade out over time.  For now, we have added the Ruger Flashlight to our line up at SmartStun, because, again, it will soon be different than the ZAP flashlight.  But, we’ve not added the new Ruger Sticks nor the Ruger Stun Guns.  We just don’t think its right.  Let us know your thoughts.

-by E Harris

-by SmartStun Stun Guns